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Preenand Premachandran

Founder & Chief Executive Officer


Preenand Premachandran is the visionary behind the Swarna Graha initiative and envisages creating quality houses to the underprivileged at an affordable price. He strongly believes that India can reach realize its latent potential only when the basic social infrastructure is in place. Through the Swarna Griha ensemble of projects he envisions supporting the Government’s PMAY initiative, which is to provide affordable homes for All.

Preenand’s opines that the Government’s support for industries would give the much needed impetus to this segment giving it a thrust towards the nation’s self reliance. It’s with this synergy in mind that Felicity Adobe has decided to develop their first affordable housing project in Tumakuru, just 60 kms from Bangalore and identified to be a Smart City under the Central Government initiative.

Prior to deciding on Swarna Griha-I in Tumakuru, a survey covering 1480 participants was initiated. This brought out the fact that a majority of them aspired to buy a house, particularly those with annual earnings of less than 6 lakh. This encouraged the management to come up with a plan that would accommodate their requirements, along with a host of amenities to be built-in at an affordable cost.

All initiatives taken in Swarna Griha-1 were with an aim of unburdening buyers and for instance, only one year of maintenance is charged. The key objective is that the buyer must enjoy living in his own house with a decent standard of living, a philosophy that’s reflected in each home. The company intends to replicate the success of Swarna Griha-1 by launching a series of affordable housing projects that are in the pipeline.

Also on the anvil are plans to create a self-sustained community by setting up the required social infrastructure around each of the Swarna Griha projects such as a school, hospital, old age home, shopping and other facilities to contribute to a good quality of life.

Other Swarna Griha projects planned in different locations across Karnataka and India will incorporate technical advancements in the construction and building industry.

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